Sherché A’Lure 29’ is a luxury intimate apparel brand. Our pieces are inspired by women and created by women. The mission behind the brand is to empower women of all sizes, ethnicities and backgrounds. At Sherché A’Lure 29’ we believe that every woman has the right to own her beauty and embrace her femininity. Each of our designs are original and quality created.The Sherché A’Lure customer celebrates the essence of women. She is fierce and bold, yet she is soft and sensual. She is the Queen of all hearts.